Southpole Clothing

Southpole is an iconic American streetwear brand that played a pivotal role in the mainstreaming of urban fashion during the late 1990s and early 2000s. Founded by brothers David Khym and Kenny Khym, the brand emerged from the success of their New Jersey-based fashion company, Wicked Fashions. Southpole quickly became known for its 'street-tested' authenticity, offering high-quality denim and oversized silhouettes that resonated deeply with the hip-hop community.

While the brand's design and conceptual roots are firmly planted in the United States, its manufacturing is global. Products are typically produced in multiple countries across Asia and South America to maintain the accessible price point the brand is famous for. Today, Southpole remains a family-owned entity under Wicked Fashions, continuing to deliver a wide range of apparel including its signature baggy jeans, fleece joggers, and graphic tees to a global audience.