Former apparel

Former is an independent apparel and lifestyle brand founded in 2017 by professional surfers Dane Reynolds and Craig Anderson, and professional skateboarders Austyn Gillette and Dylan Rieder. The brand emerged as a reaction against the overly corporate nature of the traditional action sports industry, aiming to provide a more creative and artistically driven alternative in the streetwear space.

While the brand is headquartered in the United States, its manufacturing is distributed globally, typically utilizing facilities in countries like China, Vietnam, and Portugal to produce its range of high-quality garments, including t-shirts, jackets, and trousers. The company reflects a DIY ethos, maintaining control over its aesthetic and marketing through a small, dedicated team of creators and athletes.

Today, Former remains an independent entity owned by its founding members and private partners. It has carved out a niche for itself by blending surf and skate culture with high-fashion sensibilities, focusing on limited-edition releases and authentic representation of the founders' personal styles.