Fanatics Authentic Apparel

Fanatics is a dominant force in the global licensed sports merchandise industry. Founded in 1995, the brand was ignited by a passion for sports fans and has since evolved into a vertically integrated digital sports platform. While the company began as a physical retail space, it has transformed into a massive e-commerce powerhouse, holding licensing agreements with major professional sports leagues including the NFL, NBA, MLB, and NHL.

Manufacturing of Fanatics-branded apparel takes place in several locations across the globe to handle the immense scale of distribution, with production hubs frequently identified in Vietnam, Honduras, Nicaragua, and China. This diverse supply chain allows the brand to react quickly to major sporting events. Currently owned by Fanatics, LLC, the company is headquartered in Jacksonville, Florida, and continues to expand its reach through acquisitions and strategic partnerships with global sports icons.