Jack Link's Beef Snacks

Jack Link's is a globally recognized leader in the meat snack industry, specializing in beef jerky, sticks, and steaks. The brand's history began in the late 1800s when German immigrant Chris Link settled in Minong, Wisconsin, bringing with him family sausage recipes. However, the commercial brand known today was officially founded in 1985 by Jack Link, who expanded upon those ancestral recipes to create a high-protein snack for modern consumers.

While the company has grown into a multinational powerhouse, it remains a family-owned business with its roots firmly planted in its Wisconsin origins. Production is largely centered in the United States, but the company has expanded its manufacturing footprint to South America and Oceania to serve international markets and secure high-quality beef supplies. Today, the brand is famous for its 'Feed Your Wild Side' marketing campaign and its presence in over 40 countries, maintaining its status as an iconic American snack brand under the continued ownership of the Link family company, Link Snacks, Inc.