Peroni Chill Lemon

Peroni Chill Lemon is a refreshing beer mix product, commonly known as a Radler, produced by Birra Peroni. It was specifically developed for the Italian market as a low-alcohol drink combining 100% Italian malt beer with the juice of Italian lemons.

The Peroni brand was founded in 1846 in Vigevano, Italy, by Francesco Peroni. Over nearly two centuries, it grew into Italy's most iconic brewery. In terms of ownership, the brand has transitioned through major international beer conglomerates. After being owned by SABMiller for over a decade, it was acquired by the Japanese beverage giant Asahi Group Holdings in 2016 to facilitate the merger between AB InBev and SABMiller. Today, while it remains a quintessentially Italian brand in its manufacturing and marketing, it is part of Asahi's global premium portfolio.