Coop Fiocchi di Riso con Grano e Orzo Integrali

This product is a breakfast cereal consisting of rice flakes with whole wheat and barley, sold under the Coop private label brand. Coop is one of Italy's largest retail chains, operating as a system of consumers' cooperatives. The brand was established to provide high-quality, affordable goods to its members and the general public.

Manufacturing of Coop private label products is typically outsourced to specialized Italian food producers under strict quality controls. For cereals like these, production often occurs in dedicated plants within Italy that specialize in grain processing and breakfast food manufacturing. Private labels like Coop are designed to represent Italian quality and value.

As a cooperative, Coop Italia is owned by its members—millions of Italian consumers who participate in the governance of the regional cooperatives. It does not have a single corporate 'ultimate owner' in the traditional capitalist sense; instead, it remains a collective entity headquartered in Italy, specifically in Casalecchio di Reno, Bologna.