Ben's Original Kochbeutel Langkorn-Reis

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand of parboiled rice and other related food products. The brand was first introduced in 1943 by Converted Rice Inc., which was later acquired by Mars, Incorporated. It gained massive popularity for its parboiling process, which helped rice retain more nutrients and prevented it from becoming sticky when cooked.

In 2020, Mars announced a major rebranding strategy to address racial stereotypes associated with its previous name and imagery, officially transitioning to Ben's Original in 2021. The owner, Mars, Incorporated, is a massive American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the United States, its manufacturing is decentralized. For the European market, significant production occurs at facilities in King's Lynn (United Kingdom), Olen (Belgium), and various other regional hubs depending on the specific product line.