Migros Aha! Milk

Migros Aha! Milk is a specialized dairy product tailored for individuals with lactose intolerance. The ‘aha!’ brand was developed by Migros in cooperation with Service Allergie Suisse (Allergy Center Switzerland) to provide high-quality, lactose-free, and gluten-free alternatives. This specific milk is a partially skimmed (1.5% fat) long-life milk treated with UHT (Ultra-High Temperature) to ensure a longer shelf life while maintaining its nutritional properties.

Migros is the largest retail company in Switzerland and operates as a cooperative. The brand's origin is deeply rooted in Swiss consumer culture, having been founded by Gottlieb Duttweiler in 1925. To this day, the Migros-Genossenschafts-Bund (MGB) remains the ultimate owner and is headquartered in Zurich, Switzerland. The company is famous for its vertical integration, producing many of its own branded products through its subsidiary, Elsa-Mifa (Estavayer Lait SA), which is responsible for the majority of Migros' dairy processing.