madeometer

Made O'Meter

Discover where a brand or product originates

Tony's Chocolonely Dark Milk Brownie 42%

Owner:Verlinvest (Belgium)
OriginNetherlands
Manufactured:Belgium

Tony's Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken (Tony), who was shocked by the prevalence of illegal child labor and modern slavery on cocoa farms in West Africa. The brand is famous for its mission to make 100% slave-free chocolate the industry standard. Their bars are purposely divided into unequally sized chunks to represent the social inequality in the cocoa trade.

The chocolate is primarily manufactured in Belgium by the Barry Callebaut factory in Wieze, though the company maintains its own dedicated manufacturing lines to ensure the physical traceability of its beans. The brand's origin is firmly rooted in Amsterdam, Netherlands, where it continues to lead global conversations on ethical sourcing and fair pay for cocoa farmers.

While the company was founded as an independent activist brand, its ownership structure has evolved to support global growth. As of the 2020s, the company is majority-owned by various investment groups including Verlinvest and JamJar, with the Belgian holding company Verlinvest acting as the primary ultimate owner. Despite these investments, Tony's maintains its B Corp certification and its 'Mission Lock' legal structure to ensure its social goals remain protected regardless of who owns the company.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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