333 Premium Export Beer

333 Premium Export Beer is one of Vietnam's most iconic and historic beer brands. Its history dates back to the late 19th century under French colonial rule, originally established as '33' Beer. The name was later changed to '333' in the 1980s. It is recognized for its light, crisp flavor profile characteristic of Southeast Asian lagers, designed to complement the region's climate and spicy cuisine.

The brand is manufactured and bottled in Vietnam by the Saigon Beer-Alcohol-Beverage Corporation (SABECO). While it remains a quintessentially Vietnamese brand in heritage and production, its ownership landscape shifted significantly in 2017 when a Thai conglomerate acquired a majority stake. Today, the brand is widely exported across the globe, maintaining a strong cultural presence within Vietnamese communities abroad.