Dash 2in1 Liquid Laundry Detergent

Dash is a well-known laundry detergent brand particularly popular in Europe. Originally launched by Procter & Gamble (P&G), it was one of the first detergents introduced to the market to handle synthetic fabrics. In the French and Italian markets, the brand has maintained high visibility through its '2-in-1' formulations that often incorporate Lenor fabric softener scents.

While the brand was created by P&G, its ownership history is somewhat complex due to regional divestments. In North America, the Dash brand was discontinued or sold off years ago, but in several European territories, including France, it remains a core product. For the French market shown in the image, the product is part of the Procter & Gamble portfolio. Manufacturing typically takes place in various P&G facilities across Europe to serve different regional hubs, including plants in France and Italy.