Paula's Choice Skincare Minis

Paula’s Choice was founded in 1995 by Paula Begoun, widely known as the 'Cosmetic Cop,' who revolutionized the industry by focusing on ingredient transparency and science-backed formulations. The brand became a pioneer in the direct-to-consumer skincare market, particularly famous for its liquid exfoliants and high-performance serums.

While the brand maintains its creative and logistical roots in the United States, its manufacturing processes occur primarily in the US to ensure strict quality control, though some components and specific lines are produced internationally. In 2021, the brand underwent a significant ownership change when it was acquired by the consumer goods giant Unilever. Today, it operates as a part of Unilever's Prestige beauty division, continuing to expand its global reach while maintaining its reputation for fragrance-free and effective skincare solutions.