Proper Cloth custom shirts and suiting

Proper Cloth is a leading technology-driven menswear brand that specializes in high-end, made-to-measure clothing. Founded in 2008 and based in New York City, the brand revolutionized the online custom shirt industry by developing proprietary 'Smart Size' algorithms. These algorithms predict a customer’s dimensions based on basic physical traits, providing a tailored fit without the need for traditional in-person measurements.

The brand's supply chain is global and diverse. While the design and technology development occurs at its New York headquarters, manufacturing takes place in specialized facilities. High-end dress shirts are often crafted in state-of-the-art factories in Malaysia and Vietnam, utilizing premium fabrics sourced from world-renowned mills in Italy, Japan, and Portugal. This blend of international craftsmanship and modern logistics allows the brand to offer a fast turnaround for custom garments.

Today, Proper Cloth remains an independent entity owned by its original founders, Seph Skerritt and his partners. It has successfully maintained its status as a premier e-commerce destination for men’s fashion by focusing on quality materials and a seamless digital shopping experience, consistently earning accolades from major fashion publications for its innovation in the apparel sector.