DER STANDARD button/pin

This promotional button features the branding of 'DER STANDARD', a renowned Austrian daily newspaper. Founded in Vienna in 1988 by Oscar Bronner, the publication has become a staple of the Austrian media landscape, known for its liberal-liberal stance and distinct salmon-colored paper. The slogan on the pin, 'Der Haltung gewidmet' (Dedicated to stance), reflects the newspaper's commitment to editorial independence and quality journalism.

The newspaper and its associated merchandise are managed by the Standard Medien AG. While the newspaper itself is printed in Austria, promotional items like this pin are often sourced through regional promotional manufacturers. The brand remains independently owned by the Bronner family and the board, maintaining its headquarters in Vienna. This structure ensures that both digital and print operations, as well as brand assets, remain under Austrian ownership.