SunMoon Blueberries

SunMoon is a globally recognized brand specializing in fresh produce and fruit products. Originally founded in Singapore, the brand built its reputation as a leading distributor and producer of high-quality fruits, including the blueberries shown in the image. The company operates a 'light-asset' model, sourcing its produce from a vast network of partner farms across multiple countries such as South Africa, Chile, Morocco, and Peru, ensuring year-round availability in global markets.

In 2017, the brand underwent a significant ownership change when Yihao Food Technology, a subsidiary of the Chinese e-commerce giant Shanghai Yiguo E-Commerce Co. Ltd (Yiguo), acquired a majority stake. This partnership integrated SunMoon into one of China's largest fresh food supply chains. Today, SunMoon continues to operate as a key international fruit brand under this overarching corporate structure, focusing on transparency and quality control from farm to retail.