Made O'Meter
Discover where a brand or product originates
Moroccanoil is a world-renowned beauty brand famous for pioneering oil-infused hair care. The brand was founded after its co-founder, Carmen Tal, experienced a life-changing argan oil treatment while traveling in Israel. Today, the products are widely recognized for their signature turquoise packaging and the distinct scent of argan oil.
While the brand has a significant global presence with offices in New York and other international hubs, its manufacturing and research roots remain firmly in Israel. The brand is privately held and is not owned by any larger multi-brand beauty conglomerate, allowing it to maintain strict control over its proprietary formulas and brand identity.
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