Reach Dentotape Original

Reach is a long-standing brand in the oral care sector, specifically known for its toothbrushes and dental flosses. The Dentotape product line is a ribbon-style floss designed for a different cleaning experience than standard thin floss.

Originally developed by the medical and consumer giant Johnson & Johnson in the United States, the brand underwent a significant ownership shift in the 2010s. In 2012, Johnson & Johnson sold the Reach brand rights in North America, South America, and Europe to LG Household & Health Care (LG H&H), while maintaining rights in other territories for a time.

Today, the brand's ultimate ownership lies with LG Household & Health Care, a major South Korean multinational. Manufacturing for Dentotape is often centered in Brazil, where large-scale oral care production facilities supply many global markets. This complex history highlights the transition of established Western consumer brands to global Asian-based conglomerates.