Fire Magic EL500 Electric Grill

Fire Magic is a luxury outdoor appliance brand known for its high-end grilling systems. The EL500 series represents the brand's pivot toward sustainable luxury, utilizing high-voltage electric heating elements that can reach temperatures comparable to gas grills. The brand is a cornerstone of the American outdoor living market and is widely recognized for its heavy-duty stainless steel construction.

Fire Magic is manufactured in the United States by RH Peterson Co. (Robert H. Peterson Company). For over 85 years, the company has maintained its production facilities in City of Industry, California. This localized manufacturing process allows for rigorous quality control and ensures that the products meet the high performance standards required for the premium market segment.

Ownership of the brand remains with RH Peterson Co., a family-owned and operated business since its founding in 1937. Unlike many appliance brands that have been absorbed by global conglomerates, Fire Magic remains under the same private umbrella as its sister brands, Real Fyre and American Outdoor Grill (AOG).