Proper Crisps Marlborough Sea Salt potato chips

Proper Crisps is a premium snack brand that prides itself on hand-cooking chips in small batches. The brand was founded in Nelson, New Zealand, using local ingredients like Marlborough sea salt and Agria potatoes to create a gourmet snacking experience.

Over the years, the brand has gained significant popularity across Oceania, specifically in New Zealand and Australia. While it maintains its artisanal identity and local manufacturing roots in Nelson, the brand's success led to its acquisition by larger corporate entities looking to expand their presence in the healthy and premium snack markets. Despite the change in ownership, the manufacturing processes continue to emphasize natural ingredients and traditional cooking methods.