The Natural Chip Co. Lightly Salted chips

The Natural Chip Co. is a prominent Australian snack brand known for its commitment to high-quality ingredients and the use of 100% Australian-grown potatoes. The brand emphasizes a "be natural" philosophy, avoiding artificial colors, flavors, and added MSG in its products. Its chips are widely recognized for their signature crinkle cut and use of non-GMO ingredients, catering to health-conscious snackers in the Australian market.

Originally established as a boutique snack brand in Australia, it was acquired by Snack Brands Australia. The brand’s journey reflects the consolidation in the Australian snack market, eventually becoming part of a larger international portfolio. Today, it operates under the umbrella of a global beverage and snack conglomerate, maintaining its local production roots while benefiting from international distribution networks.

As of 2026, the brand remains under the ultimate ownership of the Universal Robina Corporation, based in the Philippines. This ownership provides the brand with significant capital and reach, though the manufacturing continues to be centered in Australia to leverage the quality of local agricultural produce and maintain the brand's authentic Australian identity.