Lex 2in1 Color Laundry Detergent

Lex is a prominent laundry care brand originally developed in Bulgaria by Ficosota. The brand is designed to offer high-performance cleaning with specialized formulas for color protection and fiber care. Lex products are widely distributed across the Balkans and Central and Eastern Europe.

The manufacturing of Lex laundry detergents primarily takes place in Bulgaria, where the parent company operates advanced production facilities. These facilities are responsible for the formulation and packaging of the liquid and powder detergents sold under the Lex label.

Lex remains under the ownership of Ficosota, a Bulgarian multinational consumer goods company. Ficosota has successfully transformed Lex into one of the leading regional brands in the home care sector, competing with international conglomerates through a focus on innovation and market-specific needs within the European household hygiene industry.