Arnott's Shapes Barbecue Cracker Biscuits

Arnott's Shapes represent one of Australia's most iconic snack brands, famously known for their 'flavour you can see'. Originally introduced by the Arnott's Biscuits company in Victoria, Australia, in the 1950s, the Barbecue variant has remained one of the most popular flavours in the lineup. The brand is deeply embedded in Australian culture, marketed as a staple lunchbox snack and social gathering appetizer.

While the brand has strong Australian heritage and continues to manufacture the vast majority of its products in its Australian bakeries located in Sydney, Brisbane, and Adelaide, its ownership has undergone significant changes in recent decades. After a long period of ownership by the American food giant Campbell Soup Company, the brand was acquired by the global investment firm Kohlberg Kravis Roberts (KKR) in 2019. Under KKR's ownership via the Arnott's Group, the brand focus has returned to its regional roots while expanding its presence across the Asia-Pacific market.