Made O'Meter
Discover where a brand or product originates
Landliebe is one of Germany’s most iconic dairy brands, originally founded in 1980 by the Campina dairy cooperative. The brand was created to evoke a sense of traditional, rural quality and 'love of the land' (which 'Landliebe' translates to in English). Over the decades, it became synonymous with premium milk, yogurt, and creamy puddings in glass jars and plastic tubs.
In early 2023, a significant shift in ownership occurred. The Dutch cooperative FrieslandCampina sold its German consumer business, including the Landliebe brand, to the Theo Müller Group (Unternehmensgruppe Theo Müller). This acquisition brought Landliebe under the same umbrella as other major brands like Müller and Weihenstephan.
Today, Landliebe products continue to be primarily manufactured at established facilities in Germany, such as those in Heilbronn and Schefflenz, maintaining their reputation for utilizing local milk sources and traditional recipes while operating under the strategic management of the Luxembourg-based Müller Group.
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