Walkers MAX Jalapeño & Cheese crisps

Walkers MAX Jalapeño & Cheese is a prominent product in the British snack market, known for its deep-ridged texture designed to carry intense flavours. The brand's history began in 1948 in Leicester, England, when Henry Walker shifted from meat production to potato crisps due to post-war rationing. Today, Walkers remains a cultural icon in the UK, maintaining its primary manufacturing hub at its original Leicester site, which is often cited as the largest crisp factory in the world.

While Walkers is the local face of the brand in the UK, it is structurally the British version of the global Lay's brand. Ownership of the brand rests with PepsiCo, a multinational food and beverage giant. PepsiCo acquired Walkers' parent company, Smiths Crisps, in 1989, integrating the British brand into its global snack portfolio while retaining the distinct Walkers identity and branding to maintain its strong British heritage and consumer loyalty.