George at Asda Kids Shorts

George is the exclusive fashion brand for Asda, a major British supermarket chain. Originally founded in 1989 through a partnership with designer George Davies, the brand has grown to be one of the UK's largest clothing retailers by volume.

George clothing is manufactured across a diversified global supply chain, with primary production hubs in countries such as Bangladesh, India, China, and Cambodia to ensure affordability and scale. While the brand was long associated with Walmart during its decades-long ownership of Asda, the business was acquired in 2021 by the Issa brothers and TDR Capital, returning the brand to British-based ultimate ownership.