Made O'Meter
Discover where a brand or product originates
Aussie is a world-renowned hair care brand that was originally founded in 1979 by Tom Redmond in the United States. Inspired by the natural ingredients found in Australia, the brand gained significant popularity with its '3 Minute Miracle' deep conditioner. Despite its name and branding featuring a kangaroo, the product was created outside of Australia and focuses on delivering high-quality hydration and repair for hair.
In 2003, the brand was acquired by the consumer goods giant Procter & Gamble (P&G). Today, Aussie products are distributed globally and manufactured in various strategic locations, including Europe and North America, to serve different regional markets. It remains a staple in the beauty aisle, specifically targeting consumers looking for specialized hair treatments like the SOS Repair & Revive line shown in the image.
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