INEOS Next Gen Non Bio Laundry Liquid

INEOS Next Gen Non Bio Laundry Liquid is a high-performance cleaning solution manufactured in the United Kingdom. Originally developed by the INEOS Group, a global petrochemical giant led by Sir Jim Ratcliffe, the 'Hygienics' brand was born out of the company's rapid response to the COVID-19 pandemic. While the parent company is traditionally known for industrial chemicals and high-stakes investments in sports like Formula 1 and cycling, it expanded into the consumer goods sector with a focus on 'science + performance' to deliver products like this plant-powered detergent.

In a strategic move to return its focus to core industrial operations (chemicals, energy, and automotive), INEOS divested its INEOS Hygienics business in early 2025. The brand is now under the ultimate ownership of SKG Capital Partners, a London-based private family office that specializes in nurturing and growing fast-moving consumer goods (FMCG) brands. Despite the change in corporate ownership, the product continues to be marketed with the distinctive INEOS branding, emphasizing its heritage in technical chemical excellence and dermatologically tested, plant-based formulas.