Natulim kēr Fenix Shampoo

Natulim kēr is a premium sustainable hair care line launched by the Spanish eco-startup Natulim. The brand gained initial recognition for its plastic-free laundry detergent strips and has expanded its portfolio into personal care with a focus on 'honest formulas' and natural ingredients. The product shown, the Fenix shampoo, is specifically formulated for dry hair (cabello seco) and emphasizes extreme nutrition and repair.

Manufacturing takes place in Spain, aligning with the brand's commitment to reducing carbon footprints and supporting local ecosystems. The brand is independently owned by its founders through the parent company, Natulim Brands, and remains headquartered in Barcelona. The packaging reflects their sustainability ethos, featuring a reusable dispenser system designed to minimize single-use plastic waste in the beauty industry.