Fairy Aloe Vera & Pepino dishwashing liquid

Fairy is an iconic brand of dishwashing liquid and automatic dishwasher detergent that is deeply rooted in European household history. Originally created by Thomas Hedley & Co. of Newcastle upon Tyne in the United Kingdom, it was acquired by the consumer goods giant Procter & Gamble (P&G) in 1930. The brand is famous for its 'Fairy Liquid' soap, which has long been marketed with the 'now hands that do dishes can feel as soft as your face' slogan, emphasizing both cleaning power and skin care.

Today, the brand is owned and managed globally by Procter & Gamble, a multinational corporation headquartered in Cincinnati, Ohio, USA. The specific product shown in the image features an Aloe Vera and Cucumber (Pepino) scent and was manufactured in the United Kingdom by Procter & Gamble Product Supply (U.K.) Limited. The brand remains the market leader in several European countries, known for its long-lasting suds and concentrated formula.