TREK protein bar

TREK is a prominent brand specializing in protein-rich plant-based snacks, specifically designed to provide sustained energy. Originally developed in the United Kingdom, the brand has built a reputation for its 'natural energy' philosophy, utilizing gluten-free oats and plant-based proteins in its formulations. The product range, including their popular 'Flapjacks' and 'Chunk' bars, focuses on vegan-friendly ingredients and avoiding artificial sweeteners.

The brand was created by Natural Balance Foods, a British company that also established the well-known Nakd brand. In 2015, the company underwent a significant ownership change when Lotus Bakeries, the Belgian confectionery giant, acquired a majority stake. This partnership allowed TREK to expand its distribution internationally while maintaining its core identity as a health-focused, natural snack brand. Today, manufacturing remains primarily centered in the United Kingdom to serve its core European markets.