Made O'Meter
Discover where a brand or product originates
Peter's Yard is a premium snack brand known for its award-winning sourdough crispbreads and crackers. The brand was inspired by authentic Swedish baking traditions using simple, natural ingredients. Everything in their range begins with a 45-year-old sourdough starter, which is fermented for 16 hours before being baked in small batches to achieve a signature crunch and flavor profile that has become a staple in artisan food markets.
While the brand's roots are firmly planted in Swedish culinary inspiration, its commercial journey began in the United Kingdom. Peter's Yard was founded by Ian Tencencer and Wendy Wilson-Bett, who launched the brand in 2008 with the help of Swedish baker Peter Ljungquist. Today, the production and operations are centered in the UK, where it has grown from an artisan startup to a leading name in the gourmet food sector.
In early 2022, Peter's Yard was acquired by Shipton Mill, a long-standing partner and independent specialist flour miller. This acquisition ensured that the brand remains under British ownership while maintaining its commitment to traditional baking methods and high-quality ingredients. Shipton Mill’s stewardship focuses on preserving the brand's artisan integrity while expanding its distribution across international markets.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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