ASICS GEL-CONTEND 9 running shoes

ASICS is a globally recognized Japanese brand that specializes in high-performance footwear and athletic equipment. The brand's origin dates back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of promoting youth health through sport. The modern ASICS brand was formed in 1977 through a merger and its name is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', meaning 'A Sound Mind in a Sound Body'.

ASICS maintains its headquarters in Kobe, Japan, and remains an independent publicly traded company. While its research and design are centered in Japan at the Institute of Sport Science, its manufacturing is distributed throughout Asia. Most production takes place in countries such as Vietnam, Indonesia, Cambodia, and China to leverage advanced manufacturing hubs while maintaining global supply chain efficiency. The Gel-Contend series shown here is part of their performance line, featuring signature cushioning technology developed by the company's engineers.