M. Asam Self Tanning Drops

M. Asam is a prominent German beauty brand that has built a strong reputation for high-quality skincare and cosmetic products. Originally founded in 1963 by Ingrid and Erich Asam, the brand was one of the first in Germany to utilize the anti-aging benefits of grapes, leading to the establishment of their own grape processing facility.

The brand is part of the asambeauty group, which prides itself on the 'Made in Germany' quality standard. Most of the development and production take place in their own manufacturing facilities located in Bavaria, Germany. This vertical integration allows them to maintain strict quality control from the initial laboratory research to the final packaged product.

In terms of ownership, the brand experienced a significant transition in 2016 when the global consumer goods giant Biersdorf AG acquired a majority stake (75%) in the asambeauty group (M. Asam GmbH). This partnership has enabled the brand to expand its reach internationally while maintaining its core identity as a specialist in effective, ingredient-focused skincare.