Starburst Fruit Chews Original

Starburst is a popular brand of fruit-flavored soft taffy candy. Originally known as Opal Fruits, the product was first launched in the United Kingdom in 1960. It was later introduced to the United States market in 1967 as Starburst, eventually adopting that name globally to streamline the brand identity.

Today, Starburst is manufactured in various locations globally, often tailored to specific regional markets. In Australia and New Zealand, supply chains have transitioned over time, with much of the regional inventory being produced in locations such as China or the United Kingdom following the closure of traditional local production facilities.

The brand is currently owned by Mars, Incorporated, a massive American multinational corporation. Mars acquired the brand through its Wrigley subsidiary (which later became Mars Wrigley). Mars remains a private, family-owned business headquartered in McLean, Virginia, managing a vast portfolio of global confectionery and pet care brands.