Biltema All-purpose Cleaner

Biltema All-purpose Cleaner is a private-label cleaning product sold by the Nordic retail chain Biltema. Known for offering a wide variety of technical products, tools, and household items, Biltema designs its products to cater to the Scandinavian market with instructions typically appearing in Swedish, Norwegian, Finnish, and Danish.

Originally founded in Sweden by Sten Åke Lindholm in 1963, Biltema remains a family-owned business. The brand's manufacturing is decentralized, utilizing various contract manufacturers across Europe and Asia to maintain competitive pricing, though many of its chemical and cleaning products are sourced from suppliers within Sweden or the broader EU to ensure compliance with strict Nordic environmental standards.

The global headquarters for the operating group, Biltema BV, is located in the Netherlands, while the brand maintains its cultural and operational heart in Sweden. The product seen here is a standard universal detergent designed for various surfaces around the home.