Matas B12-Vitamin med citrussmag

Matas B12-Vitamin is a dietary supplement developed by the iconic Danish retail chain Matas. The brand was founded in 1949 and has since become a cornerstone of Danish health and beauty retail. Originally established as a network of independent druggists, Matas is now a publicly-traded company that serves as one of the most recognized brands in Denmark.

Manufacturing of Matas' own-brand supplements typically occurs within Denmark, adhering to strict local health regulations and standards. In 2024, Matas underwent a significant strengthening of its position in Northern Europe after acquiring the prominent Swedish beauty retailer KICKS Group in 2023. This acquisition solidified its presence across several Nordic countries, although the ultimate headquarters remains in Denmark. The company continues to operate as a leading Nordic retailer focusing on beauty, health, and personal care through its extensive physical store network and thriving e-commerce platforms.