Pine O Cleen Disinfectant Multipurpose Liquid

Pine O Cleen is a heritage brand that is synonymous with household hygiene in the Australian and Oceanic markets. Originally established to provide effective cleaning solutions for families, the brand has remained a household staple for decades, expanding from simple pine-scented floor cleaners to a sophisticated range of hospital-grade disinfectants capable of killing 99.9% of germs, including viruses like Influenza and SARS-CoV-2.

The brand has undergone several ownership changes in its history, reflecting the consolidation of the global consumer goods market. Today, it is part of the massive portfolio of Reckitt (formerly Reckitt Benckiser), a British multinational giant specializing in health, hygiene, and nutrition. In the Australian market, the label is managed by Reckitt Benckiser (Australia) Pty Limited, which maintains local manufacturing facilities to ensure supply chain efficiency for the region.

Owned by the UK-headquartered Reckitt, Pine O Cleen benefits from global research and development while maintaining its specific regional brand identity. The product featured is a multipurpose liquid designed for versatility in the kitchen, bathroom, and laundry, emphasizing a multi-action formula that cleans, disinfects, and deodorizes.