Noshu 95% Sugar Free Choc Chip Cookies

Noshu is a prominent Australian food brand that revolutionised the guilt-free snacking market. Founded in 2014 by Rachel Portelli, the brand began in Brisbane with a mission to create lower-sugar, high-quality alternatives to traditional confectionery and baked goods. Their products typically use natural sweeteners like stevia and erythritol to achieve a significant reduction in sugar content without compromising on taste or texture.

The brand has grown into a major player in the Australian and New Zealand retail markets, with its products being manufactured primarily in Australia. The brand remains privately held by its founding entities, maintaining its focus on innovation in the 'better-for-you' food category. Noshu's range has expanded from its original donuts to include baking mixes, chocolate bars, and the cookies seen in this image, which are widely distributed through major supermarket chains.