ChoViva Gesalzener Butterkeks

Brand Origin and Innovation

ChoViva is a modern food technology brand that originated in Germany. It was created to address the environmental challenges associated with traditional cocoa production. The brand identity centers on providing a 'chocolate-like' experience using regionally sourced, sustainable ingredients like oats and sunflower seeds rather than imported cocoa beans.

Product Characteristics and Manufacturing

The Gesalzener Butterkeks (Salted Butter Biscuit) bar is a prime example of ChoViva’s application as a cocoa-free coating. The manufacturing process involves specialized fermentation and roasting techniques applied to local crops to replicate the flavor profile of traditional chocolate. These products are primarily manufactured in Germany, leveraging local European supply chains to minimize the carbon footprint associated with long-distance ingredient shipping.

Ownership and Corporate Structure

The brand was developed by Planet A Foods, a startup founded by siblings Dr. Maximilian Marquart and Sara Marquart. As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Planet A Foods GmbH. The company operates as a B2B and B2C entity, partnering with various retailers and food producers to integrate their sustainable chocolate alternative into diverse snack formats across the European market.