Privado (by Jorge Rubio) wine

Privado is a premium line of wines produced by the Bodega Jorge Rubio winery. The brand focuses on artisanal winemaking traditions from the Southern Oasis of Mendoza, specifically the San Rafael region.

Originally launched in the early 2000s, the Privado range (including the Reserva Malbec and Cabernet Sauvignon) has become a flagship for the winery. The brand's identity is deeply tied to the personal history of its founder and winemaker, Jorge Alberto Rubio, who established the family winery in 2003 after decades of industry experience.

Ownership remains entirely within the Rubio family, maintaining its status as an independent, estate-based producer. While the brand initially catered to the local Argentine market, it has expanded its reach internationally to over a dozen countries, emphasizing its heritage of hand-labeled bottles and traditional vinification methods.