Onitsuka Tiger Mexico 66 sneaker

Onitsuka Tiger is a Japanese heritage brand that revolutionized the athletic footwear industry. Founded in 1949 by Kihachiro Onitsuka, the brand's mission was to promote youth health through sport in post-war Japan. The specific model shown is inspired by the iconic Mexico 66, which debuted during the pre-Olympic trials for the 1968 Mexico City Games and introduced the world-famous 'Tiger Stripes'.

While the brand originated in Kobe, Japan, manufacturing today is primarily outsourced to specialized facilities across Southeast Asia to meet global demand. The brand remains a premium lifestyle label under the ownership of ASICS Corporation. It is celebrated for its blend of retro Japanese aesthetics and modern urban fashion, maintaining a significant cultural footprint in the global sneaker market.