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Labubu is a wildly popular art toy character recognized by its mischievous smile and pointed ears. Created by Hong Kong artist Kasing Lung, the character was inspired by Nordic fairy tales and has become the flagship figure for the Chinese toy giant Pop Mart. Since its official licensing to Pop Mart in 2019, Labubu has evolved from a niche designer toy into a global cultural phenomenon, often sold in 'blind box' formats or limited studio editions.
The brand's growth is tied to the rise of 'pop culture' collectibles. Manufacturing primarily takes place in specialized facilities in China, where Pop Mart maintains high-quality control over vinyl and resin production. Ownership remains firmly with Pop Mart, which has expanded its footprint worldwide with flagship stores in key international markets, ensuring the character’s longevity through high-profile collaborations and consistent new thematic releases.
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