Sjöbogårdens Dental Max

Sjöbogårdens is a well-known private label brand primarily associated with the Swedish retail chain Rusta. The Dental Max product line consists of star-shaped dental sticks designed for dogs, aimed at improving oral hygiene through chewing. While the brand carries a Swedish name suggesting local heritage, the manufacturing of these specific dental treats is typically outsourced to China, a common practice for value-oriented pet products in the Nordic market.

Ownership of the brand resides with Rusta AB, a Swedish retail company founded in 1986. Rusta operates as the ultimate owner and distributor, positioning Sjöbogårdens as an affordable yet reliable option for pet owners in Sweden and Norway. The brand's identity is deeply tied to the Swedish discount retail sector, emphasizing accessibility and high-volume sales through Rusta's extensive store network.