Auchan Speculoos

Auchan Speculoos are traditional spiced biscuits produced under the private label of the French retail giant Auchan. These biscuits find their cultural roots in the Belgium and Netherlands region, where the traditional spiced shortcrust caramel cookie was originally invented. Due to the high quality standards for this specific type of biscuit, Auchan typically sources its store-brand Speculoos from specialized manufacturers located in Belgium.

The Auchan brand itself was founded in 1961 by Gérard Mulliez in Roubaix, France. Today, it remains one of the largest multinational retail groups in the world. As a private-label product, it is distributed exclusively through Auchan's extensive network of hypermarkets and supermarkets across Europe and Asia, operating under the management of the Mulliez Family Association.