Schwarthau B'tween Protein Muesli & Cacao

Brand History and Evolution

B’tween is a prominent snack bar brand established by the German food company Schwartauer Werke. Originally launched to cater to the growing demand for convenient, healthy muesli-based snacks, the brand has evolved significantly over the decades. It is particularly well-known in European markets for its balance of texture and flavor, often combining grains with chocolate or fruit. The 'Protein' and 'Zero Sugar Added' sub-lines represent the brand's modern strategy to appeal to fitness-conscious consumers and those looking to reduce sugar intake without sacrificing convenience.

Manufacturing and Ownership

The product is primarily manufactured in Germany at the Schwartauer Werke facilities located in Bad Schwartau. The brand is owned by the Schwartau Group, which is itself a subsidiary of the Hero Group, an international food corporation headquartered in Lenzburg, Switzerland. Hero Group acquired a majority stake in Schwartauer Werke in 2002, integrating the traditional German brand into its global portfolio of healthy snacks, baby food, and fruit spreads. Today, the B’tween brand benefits from Hero Group’s extensive distribution network and research facilities across Europe and beyond.