Sport Support Kinesiology Tape

Sport Support is a private label brand primarily associated with Action, a leading European discount retailer. This kinesiology tape is designed for athletic support and muscle recovery, featuring water-resistant and latex-free properties tailored for professional and amateur sports use.

While the brand was developed for the European consumer market, manufacturing for these types of medical and sports textiles is typically outsourced to large-scale specialized facilities in China. As a budget-friendly house brand, its supply chain focuses on cost-efficiency while meeting European health and safety standards.

Ownership lies with Action (Action Service & Distribution B.V.), a company headquartered in the Netherlands. Since its acquisition, the majority share of Action is held by 3i Group, a prominent British multinational private equity firm, making them the ultimate owners behind the brand's expansive growth across Europe.