nutribullet SmartSense™

Nutribullet is a household name in the health and wellness space, famously known for pioneering the compact 'bullet' style extractor that revolutionized personal blending. The brand was originally launched in Los Angeles, California, under the company Capital Brands, LLC, which also marketed the Magic Bullet. Its focus on nutrient extraction and ease of use allowed it to quickly dominate the countertop appliance market in the United States and abroad.

In late 2020, the brand transitioned from its American roots to international ownership following its acquisition by the Italian De'Longhi Group. This move integrated Nutribullet's innovative personal blending technology with De'Longhi's extensive manufacturing and distribution network. While the engineering and design concepts often stem from its US and Italian offices, the physical manufacturing of the units is predominantly carried out in China to scale global supply. Today, Nutribullet continues to expand its product line beyond personal blenders to include full-sized pitcher blenders, juicers, and grain cookers.