Ariel Laundry Powder

Ariel is a globally recognized laundry detergent brand that made its debut in 1967. Originally developed for the European market, it was the first detergent with stain-removing enzymes to hit the shelves in many regions. The brand has since become a household name, known for its technological innovations in cleaning laundry even at low temperatures.

Today, Ariel is a flagship brand under the Procter & Gamble (P&G) umbrella. While the brand originated in the United Kingdom, it has expanded its footprint worldwide. In Turkey, where this specific packaging originates, P&G maintains significant manufacturing facilities, such as the Gebze plant, which serves both the local Turkish market and export markets.

Ultimate ownership of Ariel remains with Procter & Gamble, a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. P&G is one of the world's largest companies in the personal care and household cleaning sectors, managing a diverse portfolio of reputable brands across several continents.