Taste of Nature Basmati Rice

Taste of Nature is a private label brand primarily associated with the Scandinavian retail sector, specifically within the discount supermarket chain REMA 1000. It offers a variety of pantry staples focusing on natural ingredients and value.

Basmati rice is geotechnically grown in specific regions of India and Pakistan, which are the primary sources for this type of long-grain aromatic rice. The product is typically sourced from these South Asian countries and then packaged for distribution in Europe. As of 2026, the brand remains under the ultimate ownership of the Reitman family's Reitan Retail group.