Shapermint Shapewear

Shapermint is a leading DTC (Direct-to-Consumer) apparel brand that revolutionized the shapewear industry by focusing on body positivity and comfort rather than compression alone. Founded in 2018, the brand quickly scaled by utilizing data-driven marketing and social media trends to build a community around everyday intimates, including bras, leggings, and sculpting camisoles.

While the brand's creative and corporate operations are based in North America and Uruguay, its manufacturing is largely concentrated in overseas hubs, particularly China, to support its high-volume inventory requirements. Despite its rapid growth, the company has faced scrutiny regarding its automated subscription models and membership practices. Today, Shapermint remains a privately held powerhouse in the digital apparel space, continuing to expand its product line into swimwear and activewear.